Five years ago, who would’ve thought that you’d have to change the way you market and write to accommodate search engine optimisation (SEO) tools such as Google. The words we use on websites, and the style we choose for headlines, are now key in getting to the top of the SEO leaderboard. This article offers [...]

This is an excellent American blog post on how businesses should approach social media. Social media tools such as Twitter, FaceBook, YouTube and LinkedIn are NOT for every business, or for everyone. If you decide social media is a strategy that might work for your organisation – but you don’t know how to start – [...]

American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/