Five years ago, who would’ve thought that you’d have to change the way you market and write to accommodate search engine optimisation (SEO) tools such as Google. The words we use on websites, and the style we choose for headlines, are now key in getting to the top of the SEO leaderboard. This article offers interesting insights into the key SEO phrases you should choose for your product or service. http://www.inc.com/guide/2010/06/picking-effective-SEO-keywords.html