You didn’t expect that photo did you? Sometimes it’s the unexpected things that define a brand. Our brand is a bit cheeky. We like to laugh and we like to work with people who have a sense of humour. That said, we take our work very seriously and we really enjoy solving your big brand challenges.
Who are we?
We are a global brand communications agency. We help companies build better brands through the development and implementation of brand strategy, brand messaging and brand tone of voice.
Since we were founded in 2006, Clear Ink’s team (of brand specialists and writers) has worked with some of the world’s biggest brands, including Accenture, Kellogg’s, Twitter, Danske Bank, the European Central Bank, GE Money, Oracle, Fexco, KPMG and Volkswagen.
Our client list also includes many of Ireland’s top brands, including Bord Gáis Energy, Science Foundation Ireland, Fáilte Ireland, Ibec, Enterprise Ireland and the VHI, along with all the Irish banks, most of the top legal, accountancy and professional firms, and educational institutions. We’ve also worked with government departments, semi-state bodies and other companies and organisations across multiple sectors.
Most of our writers are marketing specialists or former daily newspaper journalists with international experience (Wall Street Journal/ Dow Jones, New York Times, Sunday Times, The Guardian, Irish Times).
What is brand tone of voice?
Brand tone of voice is the way a brand speaks to the world. It’s the words and phrases your company chooses to best communicate your message, whether that is on your website, on social media or in other documents.
A genuine and appropriate tone of voice helps your brand truly engage and connect with current and potential customers, suppliers, funders and partners.
Brands with a strong, authentic tone of voice and visual identity gain significant market advantage over their competitors.
What is clear English?
We hate waffle, confusion and obfuscation. We use clear English in all our work. This is language that includes readers, rather than excluding them. It is the language of smart, targeted communications.
Clear English gets the message across clearly, concisely and with humanity. Writers who use it avoid the language that repels readers, such as jargon, legalese, academic and consultancy-speak and archaic words. Brands that speak clearly build customers’ trust and gain their loyalty.