This is a good starting point for anyone thinking about their brand’s social media brand voice: http://www.stumbleupon.com/su/24p567/www.ruhanirabin.com/most-important-factors-brand-voice-facebook/

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” C.Mingus

Do you need a strong writer for your marketing, communications or human resources team? Clear Ink’s new “Ink for Hire” service provides clients with in-house journalists. You can hire our journalists as full-time, part-time or contract members of your team for HALF what it might cost through a traditional job placement agency. Here are the [...]

Five years ago, who would’ve thought that you’d have to change the way you market and write to accommodate search engine optimisation (SEO) tools such as Google. The words we use on websites, and the style we choose for headlines, are now key in getting to the top of the SEO leaderboard. This article offers [...]

This is an excellent American blog post on how businesses should approach social media. Social media tools such as Twitter, FaceBook, YouTube and LinkedIn are NOT for every business, or for everyone. If you decide social media is a strategy that might work for your organisation – but you don’t know how to start – [...]

Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, poor grammar or punctuation – get in the way of good communication. Clear Ink helps financial services, legal, media, health and technology firms, multinationals, government bodies and semi-states to sell their [...]

Hot off the press! Clear Ink’s first book, Saving and investing for life has just been launched. The 80-page independent book, sponsored by permanenttsb, combines clear writing with strong visual journalism to ensure readers understand complex information quickly and easily.