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	<title>Clear Ink</title>
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	<description>Clear English Specialists</description>
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		<title>Financial Regulator insisting on Clear English</title>
		<link>http://clearink.ie/financial-regulator-insisting-on-clear-english/</link>
		<comments>http://clearink.ie/financial-regulator-insisting-on-clear-english/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 14:40:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Clear English]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=300</guid>
		<description><![CDATA[The Financial Regulator is now insisting on clear English for all mortgage arrears communications.
&#8220;An information booklet must be made available to borrowers providing details of a lenders MARP process. The booklet must be drafted in plain English and in a clear and consumer friendly manner.&#8221;
If you need your documentation rewritten to comply with the regulations, contact margaret@clearink.ie [...]]]></description>
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		<title>5 secrets to choosing SEO keywords and phrases</title>
		<link>http://clearink.ie/5-secrets-to-choosing-seo-keywords-and-phrases/</link>
		<comments>http://clearink.ie/5-secrets-to-choosing-seo-keywords-and-phrases/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 19:26:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=285</guid>
		<description><![CDATA[Five years ago, who would&#8217;ve thought that you&#8217;d have to change the way you market and write to accommodate search engine optimisation (SEO) tools such as Google. The words we use on websites, and the style we choose for headlines, are now key in getting to the top of the SEO leaderboard. This article offers [...]]]></description>
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		<title>7 essential social media instincts everyone should learn</title>
		<link>http://clearink.ie/7-essential-social-media-tasks-everyone-should-learn/</link>
		<comments>http://clearink.ie/7-essential-social-media-tasks-everyone-should-learn/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 09:09:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Irish social media]]></category>
		<category><![CDATA[marketing on a shoestring]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for business]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=273</guid>
		<description><![CDATA[This is an excellent American blog post on how businesses should approach social media. Social media tools such as Twitter, FaceBook, YouTube and LinkedIn are NOT for every business, or for everyone. If you decide social media is a strategy that might work for your organisation &#8211; but you don&#8217;t know how to start &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why simplicity is the key to social media sharing</title>
		<link>http://clearink.ie/why-simplicity-the-key-to-social-media-sharing/</link>
		<comments>http://clearink.ie/why-simplicity-the-key-to-social-media-sharing/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:02:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[brief]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[clear]]></category>
		<category><![CDATA[Clear English]]></category>
		<category><![CDATA[Clear Ink]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Irish]]></category>
		<category><![CDATA[Irish marketing]]></category>
		<category><![CDATA[Irish Times]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing on a shoestring]]></category>
		<category><![CDATA[simple]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media research]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[writing skills]]></category>
		<category><![CDATA[writing skills training]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=270</guid>
		<description><![CDATA[American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/
]]></description>
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		<title>Clear customer communication: top 10 tips</title>
		<link>http://clearink.ie/clear-customer-communication-top-10-tips/</link>
		<comments>http://clearink.ie/clear-customer-communication-top-10-tips/#comments</comments>
		<pubDate>Thu, 27 May 2010 18:05:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[Clear English]]></category>
		<category><![CDATA[Clear Ink]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer communications]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[editorial content]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[Irish journalism]]></category>
		<category><![CDATA[Irish marketing]]></category>
		<category><![CDATA[Irish Marketing Journal]]></category>
		<category><![CDATA[Irish Times]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing writing]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[proofreading]]></category>
		<category><![CDATA[punctuation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spelling]]></category>
		<category><![CDATA[Sunday Times]]></category>
		<category><![CDATA[tone of voice]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing skills]]></category>
		<category><![CDATA[writing skills training]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=252</guid>
		<description><![CDATA[Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, poor grammar or punctuation – get in the way of good communication.
Clear Ink helps financial services, legal, media, health and technology firms, multinationals, government bodies and semi-states to sell their products [...]]]></description>
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		<title>Some of our clients</title>
		<link>http://clearink.ie/some-of-our-clients/</link>
		<comments>http://clearink.ie/some-of-our-clients/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:01:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=122</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Clear English guide to Saving and Investing for Life launched</title>
		<link>http://clearink.ie/clear-english-guide-to-saving-and-investing-for-life-launched/</link>
		<comments>http://clearink.ie/clear-english-guide-to-saving-and-investing-for-life-launched/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 19:30:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clear English]]></category>
		<category><![CDATA[Clear Ink]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[personal finance]]></category>
		<category><![CDATA[saving]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=93</guid>
		<description><![CDATA[Hot off the press! Clear Ink&#8217;s first book, Saving and investing for life has just been launched. The 80-page independent book, sponsored by permanenttsb, combines clear writing with strong visual journalism to ensure readers understand complex information quickly and easily.

Extract from book:
&#8220;The business of money is not just for people who wear pinstripe suits and carry a financial [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Blog like a journalist</title>
		<link>http://clearink.ie/blog-like-a-journalist/</link>
		<comments>http://clearink.ie/blog-like-a-journalist/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:06:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=11</guid>
		<description><![CDATA[Worth a read: American newspaper reporter and mommy blogger Kelby Carr gives her top tips for hacks who blog.

How to blog like a journalist
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Golden Spider award: good content keeps users coming back for more</title>
		<link>http://clearink.ie/golden-spider-award-good-content-keeps-users-coming-back-for-more/</link>
		<comments>http://clearink.ie/golden-spider-award-good-content-keeps-users-coming-back-for-more/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 22:05:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[business journalism]]></category>
		<category><![CDATA[Clear English]]></category>
		<category><![CDATA[Clear Ink]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[financial journalism]]></category>
		<category><![CDATA[good content]]></category>
		<category><![CDATA[insolvency]]></category>
		<category><![CDATA[Irish blog]]></category>
		<category><![CDATA[Irish journalist]]></category>
		<category><![CDATA[Irish Times]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[legal writing]]></category>
		<category><![CDATA[liquidation]]></category>
		<category><![CDATA[plain English]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[receivership]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sunday Times]]></category>

		<guid isPermaLink="false">http://clearink.ie/?p=6</guid>
		<description><![CDATA[
Clear Ink editorial client, InsolvencyJournal.ie, scooped Best Professional Services website last night. The site was recognised for its high quality presentation of relevant content and its smart use of effective and appropriate technology.

Risteard Cooper, master of ceremonies for the night, said the judges thought “What is striking about insolvencyjournal.ie is the quality of its execution. [...]]]></description>
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