This post from a book seller can also apply to savvy companies that like to engage with their customers in clear English: http://www.book-fair.com/blog/en/2011/09/12/everythink-sam-missingham/

Seth Godin pares down Orwell’s rules.

The Financial Regulator is now insisting on clear English for all mortgage arrears communications. “An information booklet must be made available to borrowers providing details of a lenders MARP process. The booklet must be drafted in plain English and in a clear and consumer friendly manner.” If you need your documentation rewritten to comply with [...]

American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/

Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, poor grammar or punctuation – get in the way of good communication. Clear Ink helps financial services, legal, media, health and technology firms, multinationals, government bodies and semi-states to sell their [...]

Hot off the press! Clear Ink’s first book, Saving and investing for life has just been launched. The 80-page independent book, sponsored by permanenttsb, combines clear writing with strong visual journalism to ensure readers understand complex information quickly and easily.

Clear Ink editorial client, InsolvencyJournal.ie, scooped Best Professional Services website last night. The site was recognised for its high quality presentation of relevant content and its smart use of effective and appropriate technology.