American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/

Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, poor grammar or punctuation – get in the way of good communication. Clear Ink helps financial services, legal, media, health and technology firms, multinationals, government bodies and semi-states to sell their [...]