This post from a book seller can also apply to savvy companies that like to engage with their customers in clear English: http://www.book-fair.com/blog/en/2011/09/12/everythink-sam-missingham/

This is an excellent American blog post on how businesses should approach social media. Social media tools such as Twitter, FaceBook, YouTube and LinkedIn are NOT for every business, or for everyone. If you decide social media is a strategy that might work for your organisation – but you don’t know how to start – [...]

American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/

Writing and speaking are tools for communicating a message. That’s it. Yet so many things – jargon, legalese, academic-speak, overly formal or informal language, poor grammar or punctuation – get in the way of good communication. Clear Ink helps financial services, legal, media, health and technology firms, multinationals, government bodies and semi-states to sell their [...]

Clear Ink editorial client, InsolvencyJournal.ie, scooped Best Professional Services website last night. The site was recognised for its high quality presentation of relevant content and its smart use of effective and appropriate technology.