Problem
Law firm: We need to publish articles to raise the profile of the firm but don’t know where to start.
Solution
“Feature writing for commercial publications was definitely the most interesting and practical course I have done during the last two years. I think everyone could benefit from it so I have recommended it to the rest of the team.” -
Solicitor, Matheson Ormsby Prentice
Problem
Law firm: Clients want clearly written communications.
Solution
“Thanks to your Plain English for Solicitors course, I am approaching my letter and email writing differently. I am trying to plan and bear in mind the 5Ws and H with each piece of writing. I am also trying to remove jargon from my writing and taking the time to ensure that my writing is as clear as I can make it.”
– Partner, top five Irish law firm
Problem
Health insurer: We don’t know what tone of voice to use with our customers.
Solution
“Clear Ink’s business communication course gave our staff the confidence and skills to write clearly, concisely and to get the message across quickly. We particularly enjoyed the course’s emphasis on “attracting and keeping the customer” through the words and language you use.
It was a fun, interactive day and we think anyone who communicates with customers should do this course. Margaret is an energetic and enthusiastic trainer who empowers participants to write well.”
Caroline O’Dwyer, Training and Development manager, Vhi Healthcare
Problem:
Pharmaceutical services company: We were unsure how to communicate with customers about our technology.
Solution:
“Clear Ink’s writing for marketing teams course was really useful, interesting and enjoyable. It has prompted us re-think the way we approach the planning, design and writing of our marketing communications.
We believe it will have a great impact on how we communicate with our customers. We all agree that we learned more in your course than in most of the day-long courses we’ve done put together.”
Deirdre O’Sheehan, marketing manager, Helix Health
Problem:
Our marketing and communications teams are good but need to be brought up to the next level.
Solution:
“The marketing-communications team has really made great progress since the course. They have laminated some tips from the course and they are using these as prompts at their desks.”
Ulster Bank, marketing manager
Talk to us today about our training courses.