American research has found that more people share links, articles and ideas on FaceBook and Twitter if the language is clear and to the the point: http://www.briansolis.com/2010/05/facebook-sharing-driven-by-simplicity/

Tags: brief, clarity, clear, Clear English, Clear Ink, content, content marketing, Facebook, Irish, Irish marketing, Irish Times, marketing communications, marketing on a shoestring, simple, social media, social media research, Twitter, writing skills, writing skills training, YouTube