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Clear content

Clear Content

Every brand has a different personality and we’ll help you convey yours with original content.

Since Clear Ink was founded in 2006, we’ve specialised in producing clear, crisp content for clients in many sectors and industries. We’ve also evolved our brand communications expertise by helping clients identify and apply the right tone of voice to all brand materials. Clear Ink’s team of brand journalists works with clients on their content strategy, planning and execution on either a short or long-term basis.

Brand transition projects
We can help embed a brand’s new tone of voice by rewriting any or all brand content. This can include:

  • Marketing communications, content marketing (including websites and social media)
  • Brand journalism: editorial content calendars, regular articles for blogs and websites
  • Strategic plans and annual reports
  • Internal publications, from posters to handbooks
  • Tender/bid content libraries (including most commonly asked questions)
  • PowerPoint presentations
  • Sales tools
  • Training manuals
  • Other standard documents and document templates
  • Video scripts
  • Social media

Ongoing support
Clear Ink is available for writing and editing work on a monthly retainer basis, depending on client needs.

Some of our clients also choose quarterly writing audits or short refresher workshops to ensure their brand tone of voice is continuously incorporated into all internal and external communications.

Bid and tender libraries
We have extensive global experience in producing both proposals, and bid and tender libraries, which companies can use to draw on when compiling responses to:

  • Requests for tender
  • Requests for proposals
  • Requests for information
  • Requests for quotation

Contact us for more information on how we can help you produce more effective proposals and tenders.

One-off projects
Whether you need a report edited or a website rewritten, the Clear Ink team can help with any new writing projects. We’ll also be happy to edit and proofread your existing brand communications materials.