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Use plain English to avoid costly court cases

Use plain English to avoid costly court cases

Use plain English if you want to stay out of court.  Writing in clear plain English can save companies time and money by avoiding unnecessary legal costs. A new booklet has been launched by the Plain English Awards in Dublin to show how costly unclear communication...

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How to begin an email – and not put people off

How to begin an email – and not put people off

Have you ever found yourself looking blankly at the computer screen, wondering how to begin an email? Yes, we have too because we know just how important that first impression can be. How you begin an email can make or break the relationship with your reader. You...

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Winston Churchill can boost your bottom line

Winston Churchill can boost your bottom line

Winston Churchill can help your business to boost its profits. Yes, you read that right. The former UK prime minister Winston Churchill certainly made his mark during his lifetime and his advice to the British war cabinet in 1940 is still relevant today. He advised...

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Content key to social selling

Content key to social selling

Have you been caught up in the buzz about social selling yet? It’s the hot new process that’s tipped to turn sales people into sales stars – and drive big profits for companies.

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Say it in plain English

Say it in plain English

Let’s think outside the box for a moment and ask a rather obvious question – what has the box got to do with thinking? What does the expression – one of the most-hated phrases on a Forbes list of jargon – really mean anyway? If it means to be innovative or creative,...

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Why sound is so important in a visual age

Why sound is so important in a visual age

Do the sounds you hear change the way you think? Tony Schwartz believed they did. "I have no interest in sound effects," advertising man and media theorist Schwartz once wrote. "I am solely interested in the effect of sound on people." Schwartz worked on what’s...

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How walking can boost your brand

How walking can boost your brand

Walking is good for your physical and mental health – but could it also make you more creative at work and boost your brand? Frédéric Gros thinks so. In his new book A Philosophy of Walking, he emphasises the importance of walking to everyone from Nietschze and...

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