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Brain bending words and phrases that make you stupid

If you feel like your brain is melting as you read the latest annual report, thought-leadership article or strategic tome then maybe it is? Business jargon has invaded our language and is corrupting even the most agile minds. Make it stop! https://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/

How to pick the right social media post for your business

Think about your content marketing

How do you pick the right social media posts for your business? The question is not ‘how to post’ but ‘how-to-think post’? A lot of company content – tweets, posts, articles and infographics – don’t support a business goal, according to marketing strategist Joe Pulizzi. Research from the Content Marketing Institute shows that only 38 per cent of marketers think their content is effective. The goal of any content strategy … Read More →

The language of going global

The language of going global

It’s hard enough to master the art of good communication in your native tongue, but the key to expanding abroad is to master the complex art of translation. Smartling, a cloud software company that helped GoPro launch online stores in six languages, says the trick to making your website and apps understood all around the world is to use a translation hub that keeps content in context. For more on … Read More →

Tweet, tweet sales

Tweet tweet salesChris Hadfield

Can a well-worded tweet really trigger a sale? Publisher Hachette has teamed up with Gumroad to use Twitter’s new ‘buy’ button to sell a limited number of titles, including astronaut Chris Hadfield’s book, You are Here. Musicians and charities have already used Twitter to sell and raise money. Can the brand be far behind? https://www.nytimes.com/2014/12/09/business/hachette-to-experiment-with-selling-books-on-twitter.html?ref=media

Perfect Posts

Perfect posts – be bold and sly

Social media can build your brand and spread your story, but only if you are use it aggressively. To succeed, you must learn to be bold – and to be sly, say Guy Kawasaki and Peg Fitzpatrick, the authors of The Art of Social Media: Power Tips for Power Users (Portfolio, 2014). So buckle your seat belt and start writing daring posts that begin, “How to rock…” “The ultimate…” and … Read More →

Want to sell more? Give the girls a Lego up

Give girls a Lego up

Barbie has been an astronaut since 1965 but Lego, the world’s second-largest toymaker, waited until 2014 to launch female action figures. Is the brand suffering because its male-dominated corporate management team (19 men, two women) isn’t doing enough to understand customers? To see how management affects marketing messages and brand reputation, read https://blogs.hbr.org/2014/09/legos-girl-problem-starts-with-management/

The Beyonce School of Communication

Beyonce school of communication

Beyoncé has joined Facebook COO Sheryl Sandberg’s campaign to ban the word bossy when talking about women in business. “I’m not bossy,” the singer says in the campaign video. “I’m the boss.” Read more on how language can hamper communication: https://www.businessinsider.com/what-bossy-words-says-about-gender-at-work-2014-3  

How to build an empire with Infographics

Impress with infographics

If Infographics were an artist, they’d be Salvador DalÍ – the most interesting person at the cocktail party. If they were a band, they’d be the Beatles – capable of communicating sophisticated ideas to the masses. Get the idea? Infographics create massive hits and can help you build your media empire. To see how, read: www.copyblogger.com/25-infographic-ideas?utm_content=buffer331a0&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Wow them with words

wow them with words

Words have the power to persuade and to woo potential clients – but you’ll be surprised to find out which ones are most likely to cast a spell. Watch this fascinating video from Business Insider to find out why the words ‘you’, ‘free’, ‘because’ and ‘instantly’ could transform the way you do business. https://www.businessinsider.com/most-persuasive-english-words-2014-9?IR=T

Brand baby brand

In an ideal world, customers love your brand so much that they tell everyone they know to use your product or service. For many years, marketing metrics have looked at influencers within a group and how they can get the brand message out to them. More recently, thanks to social media these influencers are even creating User Generated Content (UGC) that promotes the brand. The best example of this in … Read More →