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Client testimonials


Critical to brand strategy
“We recently introduced a new corporate and brand identity. We also launched a new website. Developing a consistent communications style and tone of voice as part of our new brand strategy was a critical success factor. Clear Ink helped us in developing a detailed style guide, in proofreading and editing key communications materials (including website copy), and in training our staff. We are delighted with the outcomes achieved in all of these areas and the overall value that Margaret and her team delivered. They were great to work with. Margaret’s training sessions were superb and the reaction from our staff was very positive.”
Kevin Gallen, deputy chief executive, Institute of Banking

Strong content
“Working with Clear Ink on our advertiser case studies has been a fantastic experience. The writer understands our voice and how we talk about our ever-evolving product. She asks all the right questions and delivers clear, compelling copy on time, every time.”
Katie Wink, content marketing manger, Twitter

“Clear Ink brings its unique style of energy, conviction and clarity to bear on a wide range of subjects, having that unique ability to gauge the needs and attitudes of ordinary people and reflect them back in common sense, plain speaking style.”
Pauline McKiernan, corporate sustainability manager, communications and corporate services, Ulster Bank

“Clear Ink was extremely efficient and the copy was perfect.”
Pauline Killeen, Irish Institute of Pension Managers


Writing on brand
“Clear Ink’s business communication course gave our staff the confidence and skills to write clearly and concisely, and to get the message across quickly. We particularly enjoyed the course’s emphasis on ‘attracting and keeping the customer’ through the words and language you use.

“It was a fun, interactive day and we think anyone who communicates with customers should do this course. Margaret is an energetic and enthusiastic trainer who empowers participants to write well.”
Caroline O’Dwyer, training and development manager, Vhi Healthcare

“Clear Ink provided us with a comprehensive plain English service through training of our communications and marketing teams in writing and language styles.”
Maria Sheehan, head of communications, Danske Bank

Writing for marketing teams
“The marketing communications team has really made great progress since the course. They have laminated some tips from the course and they are using these as prompts at their desks.”
Anne-Marie Kiernan, marketing manager, Ulster Bank

“Clear Ink’s writing for marketing teams course was really useful, interesting and enjoyable. It has prompted us to re-think the way we approach the planning, design and writing of our marketing communications. We believe it will have a great impact on how we communicate with our customers. We all agree that we learned more in your course than in most of the day-long courses we’ve done put together.”
Deirdre O’Sheehan, marketing manager, Helix Health

Writing for publication
“Feature writing for commercial publications was definitely the most interesting and practical course I have done during the last two years. I think everyone could benefit from it so I have recommended it to the rest of the team.”
Solicitor, Matheson

Plain English for solicitors
“Thanks to your plain English for solicitors course, I am approaching my letter and email writing differently. I am trying to plan and bear in mind the 5Ws and H with each piece of writing. I am also trying to remove jargon from my writing and taking the time to ensure that my writing is as clear as I can make it.”
Partner, top five Irish law firm