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How to pick the right social media post for your business

Think about the right social media post for your business

Think about your posts

How do you pick the right social media posts for your business?

The question is not ‘how to post’ but ‘how-to-think post’? A lot of company content – tweets, posts, articles and infographics – don’t support a business goal, according to marketing strategist Joe Pulizzi.
Research from the Content Marketing Institute shows that only 38 per cent of marketers think their content is effective. The goal of any content strategy should be to build an audience.
For a step-by-step guide to writing with strategy and purpose, visit copy blogger.

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You can use Clear Ink as your brand journalism specialist and we can provide content that is on message and engaging for your specific target audience. Contact Margaret today to find out how our world-class team of journalists can help you transform your online content.