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Want to sell more? Give the girls a Lego up

Barbie has been an astronaut since 1965 but Lego, the world’s second-largest toymaker, waited until 2014 to launch female action figures. Is the brand suffering because its male-dominated corporate management team (19 men, two women) isn’t doing enough to understand customers? To see how management affects marketing messages and brand reputation, read https://blogs.hbr.org/2014/09/legos-girl-problem-starts-with-management/

Give girls a Lego up